Zee TV announces its annual awards Zee Rishtey Awards 2011 (ZRA 2011). It’s undoubtedly the grandest Award ceremony on Indian television that once again, promises to raise the bar in terms of glitz, glamour, presentation and high degree of entertainment quotient.

Last year ZRA Jashn 18 Saalon Ka paid a tribute to the completion of 18 glorious years of its precious relationship with audiences in India and abroad. This year Zee Rishtey Awards 2011 will celebrate Rishton Ke Khoobsurat Rang, commemorating India’s rich cultural diversity with grandeur.

Zee Rishtey Awards is a celebration of the spirit of Zee TV (Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series, television movies, theatrical films, specials and daytime dramas. A frontrunner in bringing innovative programming to its viewers, the new positioning with the brand slogan Umeed Se Saje Zindagi is about a celebration and vindication of a woman’s emerging beliefs and a reflection of her changing hopes, dreams and optimism) An entire constellation of the biggest names on Zee TV will descend on a single platform making it an evening to remember with their breathtaking performances, acts and light moments. This primarily celebrates the journey of Zee TV and felicitates members of the Zee family who have carved a niche in the hearts of the audiences with the characters they enact.

ZRA 2011 will bring alive the vibrant colour of our Indianness and the tone will be light hearted and totally desi. Right from the seating arrangement, décor, costumes right to the performances...everything will bring forth India’s rich culture and heritage. A grand musical opening comprising all leading Zee TV stars will kickstart the evening will be followed by breathtaking dance acts and performances interspersed with funny gags leaving the audience in splits. Veteran actors paying a tribute to the dancing legends of yesteryears will be an act to watch out for. Vibha Chibber of Mrs Kaushik Ki Paanch Bahuein will put her Bahus through a dance test to prove their loyalty towards her while Archana and Manav of Pavitra Rishta will prove that they are the most romantic couple amongst all. The handsome male leads of Zee TV shows will don the hat of local superheroes and will be the knights in shining amours to save their damsels in distress. Hitler Didi will be a kill joy but her family will sing a parody of songs in an attempt to bring a smile on her stern face and DID mentors will put up an act where they go 20 years back in time and enthrall the audiences with their magnificent performances.

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